Tag Archives: customer loyalty

How well does your business respond to the needs of your customers?

Many organisations invest considerable sums of money to gather vast amounts of data on their customers but what do they do with all that data?  The success of Western Union, a money transfer business, makes interesting reading & supports the … Continue reading

Storytelling in Business

Listening to clips of Obama’s inauguration this week, reminded us of the power of storytelling & how some of the best leaders use this technique in business. Stories grab our attention, can inspire us & motivate us to take action. … Continue reading